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Beauty Store Simulator cover art

Game · PlayWay S.A.

Beauty Store Simulator

SteamEurope and UK. Activates on accounts registered in 32 countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom.

Run your own beauty store in Beauty Store Simulator! Manage a variety of cosmetics, fashion items, jewelry, and more. Design your store, keep customers happy, and build a successful beauty empire. Can you become the ultimate beauty mogul?

Before you buy

Redeem on
Steam clientPC: Windows, macOS. Needs a free Steam account.
Activates in
Europe and UK. Activates on accounts registered in 32 countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom.Activates on accounts registered in the EU, EEA, Switzerland and the United Kingdom.Will not activate on accounts registered in North America, Asia, Latin America or Oceania.
You get
A digital activation keyStandard edition. No disc, no box.
Delivery
To your account and by emailDelivered to your account and by email once it is ready. Some orders get a short manual check first.

Trailers and screenshots

01 / 10 Trailer

Beauty Store Simulator

Trailer 1 of 2

About this game

Beauty Store Simulator is a vibrant first-person simulation where you take on the role of a beauty mogul, managing your own beauty store empire.

💄 Cosmetics 💍 Jewelry 👗 Fashion 💅 Nail Care
💇‍♀️ Hair Salon 💆‍♀️ Spa 🎀 Accessories 🧴 Skincare
💅 Manicure & Pedicure 💋 Makeup Counter 👑 Luxury Goods
👜 Handbags 👠 Shoes 💎 Diamond Collection

…and much more to discover as you build, customize, and expand your beauty business to become the ultimate beauty destination!

Design your store, attract customers, and become the go-to beauty destination in NY CITY.

Whether you're aiming to become a beauty mogul or simply enjoy managing a stylish boutique, Beauty Store Simulator lets you build your dream store and experience the exciting world of beauty retail in a fun, interactive environment.

But the journey doesn’t stop there—Beauty Store Simulator now offers even more depth with enhanced management features:

Boost your store’s visibility by collaborating with popular beauty influencers for live streaming events. Watch as traffic soars and sales spike with every successful broadcast!

Hire janitorial staff to maintain a spotless shopping environment. A clean store not only pleases customers but also helps uphold your brand’s prestige.

Thieves occasionally lurk among shoppers. Employ security personnel to deter pickpockets and prevent losses, ensuring a safe experience for everyone.

Bring in restock assistants to keep shelves fully stocked and organized. Never miss a sale due to empty displays again!

Hire assistant managers to handle checkout efficiently, reduce waiting times, and even upsell products—making every transaction smooth and profitable.

Expand your store with hair salon services. Offer cuts, coloring, and styling to keep customers coming back.

Promote your store with citywide video ads and flying billboards, boosting visibility and attracting more customers.

Adapt to changing weather and time of day. Rain or shine, customer traffic varies, so plan your strategy accordingly.

Take your beauty empire to the next level by expanding into hair salons, spa treatments, and more! As your beauty store flourishes, diversify your offerings and dominate the beauty industry.

Whether you dream of becoming a beauty mogul or simply enjoy curating a stylish shopping experience, Beauty Store Simulator offers a fun, interactive, and richly detailed environment to build your dream store and dominate the world of beauty retail.

Description, images and details are taken from this product's Steam page.

Details

Developer
NovaraGames
Publisher
PlayWay S.A.
Released
10 Apr, 2026
Genres
Simulation, Indie, Casual
Runs on
Windows, macOS
Activates on
Steam client, Europe and UK
Interface
English, Simplified Chinese, French, Italian, German, Spanish - Spain, Russian, Turkish, Japanese, Traditional Chinese, Portuguese - Brazil, Portuguese - Portugal, Korean, Dutch
  • Single-player
  • Steam Achievements
  • Steam Cloud
  • Family Sharing

System requirements

Windows

  • Requires a 64-bit processor and operating system
Beauty Store Simulator system requirements on Windows
ComponentMinimumRecommended
OSWindows 10 or GreaterWindows 10 or Greater
ProcessorIntel Core i5-4670 / AMD Ryzen3 1300XIntel Core i5-13600K / AMD Ryzen5 9600X
Memory8 GB RAM16 GB RAM
GraphicsNVIDIA GTX 1060 / AMD RX-480NVIDIA GTX 2070 / AMD RX 6650 XT
DirectXVersion 11Version 11
Storage4 GB available space4 GB available space
macOS
Beauty Store Simulator system requirements on macOS
ComponentMinimumRecommended
OSMAC OS X 10.15 +MAC OS X 10.15 +
ProcessorIntel 64-bit or Apple siliconIntel 64-bit or Apple silicon
Memory4 GB RAM4 MB RAM
GraphicsAMD RX 480 or Apple M1AMD RX 5500XT or Apple M3 PRO
Storage4 GB available space4 MB available space

Activating it on Steam client

  1. Open the Steam client and sign in.
  2. Choose Games in the top menu, then Activate a Product on Steam.
  3. Paste the key and confirm. It appears in your library.

The key is listed for the Europe and UK. Activates on accounts registered in 32 countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. region. Read how regions work before you buy.

Beauty Store Simulator€10.69